For over 50 years, American Racing has produced quality, custom wheels for many different applications.  American Racing Equipment, Inc. is the largest wheel company in the world, distributing more than 1.5 million wheels annually through manufacturing facilities, company-owned, satellite-connected warehouses, an independent distributor system in the United States and through international distributors in more than 20 countries on four continents.

Both Carroll Shelby and Dale Earnhardt Jr. wanted to give their fans a way to display their affection for these racing legends, but wanted to make sure that only the highest quality wheels would display their names. That's why they turned to American Racing

American Racing has evolved with the changing landscape of the automotive market into a company with over a dozen brands, all developed with the purpose of providing high quality, cutting edge design wheels for the automotive aftermarket.